“Forty cents an ounce is not nearly as intimidating as $6.40 a pound,” he said.
Martsolf said most people can’t do the math in their head but to head them off he simply holds up a small Snickers candy bar.
“It’s roughly the same price per ounce as this candy bar,” he tells them and then quickly adds,“However, this grassfed lamb is high in omega-3 and CLA and is a lot better for you than this candy bar.”